All posts filed under: Marketing/Brands

Hell Yeah! New Diverse Emoji Coming Soon

Great news, Emoji just got better! Today Apple delivered a new beta of OS X to developers that comes with more emoji in all shades and sizes. A tipster sent theNextweb some screenshots of the new emoji palette found in OS X 10.10.3. Though the emoji default is still the white version, you can now click and hold on any emoji to change the skin tone. The same emoji are appearing in iOS 8.3 beta 2 as well. Another much needed improvement, you can now represent any family type: Other additions include new flags and of course, because nothing comes without some sort of product plug, the watch emoji is now an Apple Watch and the phone looks like an iPhone 6. There’s no release date for iOS 8.3 or OS X 10.10.3 yet, but Apple is reportedly planning a public beta program which will kick off in mid-March. Do you think there’s any other improvements Apple could have made to the Emoji?

Cuteness Overload: New Android Commercial Features Unlikely Animal Friendships

Why yes, that is a lion cub with some meerkat friends! And yes, it looks a little like The Lion King but that’s not today’s featured Disney movie! Let me take you on a magical journey back to 1973 when a little movie called Robin Hood came out. As I’m sure you remember, the film featured a band of talking animal friends which is the case with a plethora of Disney movies, however the soundtrack was a complete departure from all past and present animated Disney films, utilizing a style known as American Folk Music. With Texas-born singer Roger Miller responsible for most of the songs and even providing the narration as a singing rooster, Robin Hood was a movie where two things that were not the same went together. This was an incredible move by Disney, staying true to Medieval dress and settings while updating the soundtrack to a twangy Americana sound. For example, Miller’s folk style somehow lends itself perfectly to voice the lamentations of what were originally English peasants: “While he taxes us to pieces And he robs us …

A-Z of Dance: Best Marketing Effort I’ve Seen in A While

Shout out to Diesel Jeans. This video is awesome. Not only are they capitalizing on the current obsession with (or really the move into pop culture of) the Harlem Shake and Twerking, but dance is a pretty entertaining and legitimate way to show off jeans. Usually I think break dancing in urban settings to repetitive music is incredibly cliche, or at least it tends to be too “West Coast” in aesthetic for my liking, but this is different. They’ve reappropiated some classic and ethnic forms of dances to fit into the aesthetic of now, and they did it well.   Plus, let’s be real, Memphis Jooking is one of the coolest things ever.

This Video Christmas Card is Better Than Yours

Usually when white people decide to make covers of Will Smith it doesn’t really go so well. However, this Christmas Card Vid manages to be adorable and informative while set to Smith’s “Welcome to Miami.” Plus, Penn Charles is pretty adorable in his superhero apparel. Heartbreaker in the making! They’re cheating a little bit, the mother appears to be an actress and the father a news anchor, and sure there’s a tiny plug for their new venture, but it’s some creative marketing indeed! Has anyone seen a better Holiday Greeting this year?

Video: Probably the Sweetest Google Advertisement Ever Made

This advertisement from Google India is incredibly heart warming. While it’s of course a little unrealistic and still an ad at its core, it displays some phenomenal story telling. Make sure to click the captions button (cc) at the bottom to turn on English subtitles. Nine other languages are available including French, Malayalam and Urdu. The description goes: “The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.”