Marketing/Brands, Shorts, Uncategorized, Visuals
Leave a Comment

A-Z of Dance: Best Marketing Effort I’ve Seen in A While

Shout out to Diesel Jeans. This video is awesome. Not only are they capitalizing on the current obsession with (or really the move into pop culture of) the Harlem Shake and Twerking, but dance is a pretty entertaining and legitimate way to show off jeans. Usually I think break dancing in urban settings to repetitive music is incredibly cliche, or at least it tends to be too “West Coast” in aesthetic for my liking, but this is different. They’ve reappropiated some classic and ethnic forms of dances to fit into the aesthetic of now, and they did it well.

 

Plus, let’s be real, Memphis Jooking is one of the coolest things ever.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s