Marketing/Brands, Shorts, Uncategorized, Visuals
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A-Z of Dance: Best Marketing Effort I’ve Seen in A While

Shout out to Diesel Jeans. This video is awesome. Not only are they capitalizing on the current obsession with (or really the move into pop culture of) the Harlem Shake and Twerking, but dance is a pretty entertaining and legitimate way to show off jeans. Usually I think break dancing in urban settings to repetitive music is incredibly cliche, or at least it tends to be too “West Coast” in aesthetic for my liking, but this is different. They’ve reappropiated some classic and ethnic forms of dances to fit into the aesthetic of now, and they did it well.


Plus, let’s be real, Memphis Jooking is one of the coolest things ever.


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