Marketing/Brands, New York City Restaurants, Shorts
Leave a Comment

NYC News: The Lowline – An Underground Garden

This is a pretty cool project – kind of like a parallel to the Highline in Chelsea that reformed an old train track into a park above ground. The creators, James Ramsey (an architect at Raad) and Daniel Barasch want to turn an abandoned Trolly Terminal underground Delancey Street in the Lower East Side. This will help solve the problem that the Lower East Side, traditionally an immigrant neighborhood, has little or no green space.

Controlled by the Metropolitan Transportation Authority, this 1.5 acre SPURA (Seward Park Urban Renewal Area) plot has been vacant since 1948. It would be turned into an underground park something like the picture below.

 

 

In order to carry this out, they obviously need lots of $$$$. They’ve teamed up with Absolute Vodka and a bunch of cool artists to try to raise money. If you buy a drank at one of these LES establishments, you’re $1 closer to an underground park!

2nd Floor on Clinton
ABSOLUT VODKA, velvet falernum, beet juice, verjus, lemon juice, gum arabic, aromatic & decanter bitters

Donnybrook
ABSOLUT VODKA, fresh squeezed grapefruit juice, muddled basil, simple syrup

Hotel on Rivington
ABSOLUT Mandarin, grapefruit juice, lemon juice, simple syrup, sriracha, triple sec

Apparently more to come soon.

 

I definitely wouldn’t mind have a swanky underground park just across the Williamsburg bridge!

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s