Fashion, Marketing/Brands, Shorts
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Wes Anderson and Roman Coppola for Prada? I Guess Even Indie Film Wunderkinds and Offspring of the Rich and Famous Need Endorsement Money.

Apparently Prada released a new fragrance called “Candy” that smells, YES you guessed it, sweet like candy and to follow it up they are releasing a lighter springtime version called “Candy L’Eau” to be released in April. I don’t know what that means because I don’t speak French but it’s probably trying to convey the sentiment: “I’m SO playful! WEEEEEE,” and to help them do that they’ve enlisted Wes Anderson and Roman Coppola to make a feature film called Je m’appelle Candy. 

The film features French actress Léa Seydoux as “Candy” (another shocker!) and the teaser debuted yesterday.

Well. That certainly was a teaser, because it was a mere 12 seconds.

Regardless, I’ll be waiting for the release of this movie, because as stupid corporate and contrived pre-mediated as the premise and plot for the film is, it no doubt promises to be quirky, interesting, and incredibly aesthetically pleasing as all things Wes Anderson are. The perfume might even smell good. I mean it probably does.

The question is, does this really make you want to buy the perfume more than you did before?


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